Posts Tagged ‘article marketing’

Hot Tips to Get Your Articles Read
Tuesday, August 24th, 2010

A lot of affiliates are asking me how to write an effective article that can catch reader’s attention. I’ve shared some of my tips to them and I’d like to share it to all of you who are following my blog too!

Articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.

Writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.

To make sure that you’ll capture the minds of your readers making them visit your site again because you have great contents, here are some tips:

1.) Use short paragraphs. When your article‘s paragraph are very long, the words get jumbled in the mind of the reader by just looking at it. It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier to read articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and ends. Format your bullets and numbers with indentations so that your article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

Utilize figures when necessary and not just ordinary statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy for them. Like a friendly teacher having a little chat with an eager student :)

3. Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.

You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a person’s emotion and make them interested.

4. Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another. The transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is going.

5. Keep them interested from start to finish. From your opening paragraph, use real life situations that can be adopted by the reader. There’s nothing like the reader feeling you! Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

So there it goes! I don’t apply those five tips in an article all the time.  It does depend on what type of article you are writing or how long the article is but one thing matters most, you just need to GRAB their ATTENTION!

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DIY: Articles for Article Marketing
Tuesday, August 10th, 2010

Through the recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.

Now, article writing can be daunting and downright difficult  but the fruits of your effort is astounding! Though I am not a master writer, I will share some helpful tips in writing your own articles.

When you’re into article marketing, there are two things that you should consider when writing your articles.  These are the outline of your article, including content and of course, the resource box.

An outline can act as the design or blueprint for your article. This will guide you in creating the introduction, body and conclusion of your article. Here at this point, you can write down some of the ideas and sentences that you feel will look good in your article. This could be some of the focal point that could help make your article creative, interesting and appealing to a reader.

A carefully planned and fully prepared project would guarantee and ensure a problem and worry free procedure that can virtually go without any hassles. Creating an outline for all your articles will get you ready and breeze through writing an article in no time at all.  Here I will provide you with some tips and guidelines in how to create an outline for all of your articles:

*Do a couple of brainstorming and jot down your brilliant ideas first.

*Think of some ways to attract the interest of your reader.

*Designate a time frame where you can write down all the ideas that you can use for your articles. By this time you should have done all your research and information searching.

*Review and reread your ideas and notes, gain mastery and sufficient familiarity with your topic so that writing them down later on would be easy for you.

*The next step is to discover your sub topic and sub titles. As you would provide a first sentence for your article, one that would immediately grab the attention of your reader, you would need some as well for your sub topics. To be concise, you would need to get all the facts that will support and go against your point.

These are the frames or skeleton of your article, now its time to add the flesh and the meat of your article. You will need to connect all your paragraphs and sub topics.  This will form the body.  While the introduction will usher in the ideas of your paragraph, you will need a conclusion.  The conclusion will wrap up your points and drive in what you are saying in your article.

The outline for your article would also require you to write a draft first. This may take more than one attempt but remember that it is called a draft for a reason. Your outline shall be perfected as each draft is written and this draft is meant for your eyes only so there’s no reason to feel ashamed. As you go on, you will clearly see the bigger picture and write an article that will perfectly suit what is demanded of it.

Reread and reread what you have written down. Always refer to your outline so that you wont drift away from what you had first written down. Its not hard to be caught in the moment and get lost in your writing frenzy. Your outline will help you keep in track. All those hours spent in outlining your article will not go to waste. This will serve as your guide in writing articles. Trust and rely on your outline because this will prove to be a very helpful tool in writing all of your articles.

A resource box is what you usually find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource box will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the topic they are interested in.

But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource box encompasses only a small space, providing the right keywords and content for your resource box will provide more prodding for the reader to go to your site.

So what would be a good content for your resource box? Basically it is keywords, learning about the proper keywords that people are mainly searching for.  Try to catch the attention of your readers with resource box content that can make them give a second look.  Unlike TV ads, you don’t have visual aids to drive your point in.  But you do have the power of imagination of a reader.  With the right content, you can make them think and be intrigued.

Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them. Never underestimate the power of the resource box in your articles. It may be small in size but they will provide a significant aid in driving traffic to your site.

So there, I hope after these tips, you are all so excited to write your very own articles so you can start marketing.

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The Importance of Keywords in Article Marketing
Thursday, August 5th, 2010

I have been mentioning on my posts before that keywords are very important.  For beginners, I’d like to discuss on this post on what their importance are and how they can help when you’re doing article marketing.  One of the primary errors that people make in including the right keywords is not understanding what is actually involved.

Search engines have these constantly changing algorithms to measure the ranking of a site therefore, you need to make sure that your keyword rich article is optimized properly for maximum effect.

What is a Keyword?

A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.

To truly maximize the effect of any optimized article, you should be aiming to have a keyword usage of between 2-4%. This is widely regarded as the optimum figure for the most effective use of keywords. So, if your article is 500 words, you want to have between 10-20 keywords in the content.

Over Optimizing Your Articles

It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article, a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word and will instead penalize your site and your page for doing such.

This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times. Always remember that overloading a web page with keywords isn’t the answer – if anything, it will dilute the strength of the keywords in the article itself.

What is Keyword Density?

This is also known as Keyword Percentage. It is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster has their own density that they like to achieve based on past results.

No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and at the end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people.

I have been mentioning on my posts before that keywords are very important.

For beginners, I’d like to discuss on this post on what their importance are and

how they can help when you’re doing article marketing.  One of the primary

errors that people make in including the right keywords is not understanding

what is actually involved. Search engines have these constantly changing

algorithms to measure the ranking of a site therefore, you need to make sure

that your keyword rich article is optimized properly for maximum effect.

What is a Keyword?

A keyword is a word that is going to be placed in your article several times,

not just once as that would make every word a keyword. When a spider sees

that you have a word placed several times in an article, it will determine that

your page may be useful to users that search for such a keyword.

To truly maximize the effect of any optimized article, you should be aiming to

have a keyword usage of between 2-4%. This is widely regarded as the

optimum figure for the most effective use of keywords. So, if your article is

500 words, you want to have between 10-20 keywords in the content.

Over Optimizing Your Articles

It is important to note that there is also such a thing as over optimizing your

articles for particular words, this is known as “keyword stuffing”. When you

stuff keywords in an article, a spider will detect that you are trying to trick it

into placing your article high in the search engine results for that word and will

instead penalize your site and your page for doing such.

This may even affect the rankings of your other pages or get your site

blacklisted from a particular search engine if you are found keyword stuffing

too many times. Always remember that overloading a web page with keywords

isn’t the answer – if anything, it will dilute the strength of the keywords in the

article itself.

What is Keyword Density?

This is also known as Keyword Percentage. It is how many times your keyword

is placed in your article. Most use a percentage to determine how many times

they will put a keyword in an article. You can find hundreds of resources and

guides recommending one keyword density over another and the reasons

behind the logic, however, in the end you will have to determine which density

is more profitable for your articles. Each webmaster has their own density that

they like to achieve based on past results.

No matter what exact density you choose, it is important to place keywords so

that there are more at the beginning and at the end to produce an hour glass

effect. Having the right keyword density in your article makes it more likely

that you will make money off of that article because it will rise in the search

engine results and be seen by more people.

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How to Increase Traffic with Article Submission
Wednesday, July 21st, 2010

Content is a necessity when it comes to internet marketing and visibility.

Creating unique and relevant content is one of the primary factors when it comes to increasing traffic to your site and eventually generating revenue.

So you are one hell of a writer who can whip up one good article with a very interesting content in just minutes, you’re a pro then.. BIG DEAL buddy!

However, knowing exactly what to do with it is another piece of the puzzle. Distributing content is one way for you to increase traffic, thus, increasing your search engine rankings and visibility.

Another factor that you would like to think about is submitting your content to article directories or posting your content to sites that are relevant to your market or posting it exclusively to your own website. Submitting your articles to directories will make it easy for your content to get more visibility and increase more traffic since most of these directories have higher page ranks than your own site.

Yes, they might be considered as the biggest article directories in the world. Yes, it is possible that several thousand people could read your article and yes a small percentage of them could click through and check out your backlink to your website. Regardless of all these great things, all you get is a few backlinks and oftentimes the links that you may have gathered from those sites may not be worth the effort.

If you want to self-publish, your own site may get the traffic solely on it’s own, but how much can you get on your own? Surely not as many as submitting your content to article directories can do.

One way to increase traffic to your own website is publishing on a larger and more visible site than your own, that carries contents relevant to what your site is all about. You have to look for sites with relevant readership! Example is when you have an article about losing weight, you can submit your articles to sites that talk about health and wellness. You don’t have to publish to a site directly in line with your niche. Just use sites that will have an interest to your topic, but doesn’t have much exposure to it.

Article submission to increase traffic to your site works but you just need to know how to play it right. Find sites that have a good standing and relevant readership and of course, this is the most important thing, always make sure that you have great content.

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